The entrepreneurial vision: built to last
Note: Join our B2B Community here if you like this post. “You don’t always need an exit plan – especially with small companies, where life and business are really interwoven,” says Stefano Maifreni, founder of business-expansion consultancy Eggcelerate. “It all depends on what you want to do: do you want to conquer the world, or do you […]
Why Marketing can be your best friend or your worst enemy
Note: sign up to our B2B Community here if you like this post. Giving birth to a new product can feel awesome. You’re full of pride as your idea comes to life, passes important tests and gets ready for the big wide world. But your product needs a partner, someone who will help your product to blossom. […]
“Loyalty as you go”: Capitalising on a new business phenomenon
Note: sign up to our newsletter here if you like this post. According to studies, traditional brand fidelity is declining. This is bad news for large, established players. But it’s a golden opportunity for SMEs to capitalise on a new phenomenon… “loyalty as you go”. “Nobody ever got fired for buying IBM”. This well-known axiom from decades […]
High-flyers: loose cannons or your greatest asset?
Note: join our B2B Community here if you like this post. Stefano Maifreni, founder of business expansion consultancy Eggcelerate, found himself wondering what to do with something of a high-flyer when he appointed a new expert in operations and enterprise resource planning (ERP). “It was a pretty rare skill set in our arena,” says Maifreni, “and […]
Winter 2016-17 Survey: the results
Note: Join our B2B Community here if you like this post. A Survey on 200+ European Business shows 20%+ of UK-based have been impacted by the vote to leave the EU DATA 202 EU-based SMEs Of which, 126 UK-based Of which, 30 (23.8%) had at least one project impacted by the vote These companies said at least one […]
Product Marketing: what is it?
Note: sign up to our newsletter here if you like this post. “When you go to a new company always ask what product management and product marketing do. In my experience the role may be ‘sliced and diced’ across several functions.” Please read the full article on the Product Management Journal (October 2016). Note: sign up to […]
What’s the secret sauce for business growth?
Note: Join our B2B Community here if you like this post. Sooner or later, most small or medium-sized companies reach a major crossroads. Business has been good in previous years — but how do you take things to the next level? Is there one change you can make to guarantee successful growth? I’ve worked with […]
Are you allergic to consultants?
Note: sign up to our B2B Community here if you like this post. Over the years, I have worked with many clients who managed to grow their businesses, often with a difficult change at some level. They all managed to do it successfully and achieve their goals. However, they all had had experience with consultants who came […]